Apple’s
new iPad app Swift Playgrounds
is popularizing the idea of learning to code on mobile devices, not
desktop computers. But its focus is only on teaching kids to code in
Swift. A new application called
Mimo goes beyond that, with mini-lessons for not only Swift, but also HTML, CSS, JavaScript, Python, SQL and more.
The idea with Mimo is to break down computer science lessons into
smaller chunks, allowing aspiring coders to practice coding in lessons
that don’t take longer than a couple of minutes to complete. This way,
you can work learning to code into your daily routine, whenever you have
a few minutes of downtime — like on your daily commute, while in the
waiting room for an appointment, in between classes or anywhere else.
Each lesson in Mimo begins with a short sentence, a code snippet you
interact with and motivational feedback that displays after
each interaction. The app is gamified as well, meaning players collect
points, badges and other achievements as they progress in the app.

Currently, there are courses for HTML, CSS, JavaScript, Swift,
Python, Ruby, Java, C#, C++ and SQL, plus introductory programming
courses for those who are new to coding altogether. The company says it
plans to expand its lineup over time, with new courses added on a
bi-weekly basis. Planned additions include topics like hacking, machine
learning, R, Raspberry Pi and Terminal, for example.
The idea for
Mimo
comes from Johannes Berger (CEO), Henry Ameseder (COO), Dennis Daume
(CTO) and Lorenz Schimik (CPO), all of whom have a technical background
except for Ameseder, who is a business grad with software development
experience.
This same group worked together on a prior app in the same space called
Swifty,
which Berger built during his senior year at university. The team came
together after the app was hunted on Product Hunt last year, as the
others showed up offering help on improving the design, expanding to
Android and marketing the app further. Swifty now has a million
downloads, says Ameseder, and has made around $100,000 since its launch.



While that’s not a lot of money, Ameseder says Swifty worked in terms
of proving there’s a market for learn-to-code mobile applications.
Apple’s entry into the space has only helped solidify that position.
With Mimo, the team is focusing on catering to the growing number of
people with short attention spans, but who also have multiple idle
moments they fill throughout their day on social media and games.
“With Mimo we wanted to build something that allows us to utilize
these moments for something fun and meaningful,” Ameseder says. “If our
assumptions prove right, most people will use Mimo on the go –- during
train rides, waits, and other moments they have on a regular basis.”

The app is catering to young adults, ages 18 to 35, but Ameseder
notes they’ve heard of users as young as 8 trying it out, and they’ve
received inbound interest from universities, including Yale, as well as
the Austrian government. The team is hoping they’ll be able to
eventually take Mimo to the classroom. For now, however, they’re
participating in the TechStars program in Berlin, and prepping for Demo
Day.
In the long term, the team believes they could expand this
mini-lesson concept beyond computer science. The Mimo website touts
ambitions to develop similar resources for other subjects, like
entrepreneurship, finance, test prep, math and more.
Mimo today is available
as a free download on the App Store
and includes two free-to-complete courses. Afterward, you can choose to
subscribe to the app’s content for $49.99 per year to gain full access
to all the courses in the app, as well as those that arrive in future
updates.
Though only released on August 13th, Mimo already climbed
near the top of Product Hunt this week, with more than 950 upvotes. It also has a 4-star rating on iTunes.
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