Confirming reports from earlier this month that a Google Voice
update was in the works, Google today has launched a refreshed version
of its VoIP calling service on mobile and the web. Largely, the update
is about giving the product a more modern look-and-feel, after having
not received a major upgrade in years. But the relaunch also includes a
few new features, like support for photo-sharing, group conversations,
Spanish-language voicemail transcription, and more.
In the new app, the Google Voice inbox has separate tabs for your
text messages, calls and voicemail, explains Google in its blog post
about the update. Your conversations will now stay in one continuous
thread, which makes it easier to keep up with the messages from your
contacts in a single place.
Meanwhile, the new Google Voice feels more like a viable alternative
to your default messaging client, as you can now participate in group
conversations and send photo MMS messages. Threaded conversations are
supported too, and Google is working with mobile operators to bring rich
messaging through RCS to its users in the future.

RCS, as you may recall, was recently rolled out to Android phones on Sprint and Rogers‘
networks, allowing customers to take advantage of this next-gen SMS
technology. This enhanced messaging experience includes features that
rival iMessage, like group chats where you can name the group, add or
remove members, as well as things like read receipts and typing
indicators.
Google also notes that the Hangouts integration with Google Voice has
not changed with the relaunch. That is, if you prefer to use Hangout as
your messaging app, you may continue to do so. (This is the default
setting during setup of Google Voice’s new app.) But you do have the
option to disconnect Hangouts, to keep the apps separate.

The update comes at a time when Google’s messaging strategy is in
flux. While on the one hand, it’s trying to make its default Messenger
app more iMessage-like with support for RCS, it also maintains Hangouts
(but is now shifting its focus toward the enterprise), and it launched two new apps aimed at consumers, messaging app Allo and FaceTime rival Duo. But that means there’s also a lot of overlap in Google’s products today, which can be confusing.
That said, many Google Voice users had been disappointed to see
this simple but useful calling app ignored, but didn’t want to shift to
Hangouts. Google finally heeded those concerns, and decided to give
Google Voice another shot.
In addition to the visual overhaul, the company has been investing in
improvements to the underlying infrastructure, which means these new
apps will also offer better voicemail transcriptions, better call
quality and reliability, and other improvements.
The updated Google Voice is launching in a phased rollout, and will reach 100 percent of users in a couple of weeks.
Android will receive the update first, followed by iOS. Web will be
made available to those who have an updated mobile app first, so the
experience remains consistent across devices.
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